Fashion | Small business | Brand
Starting a small premium fashion brand
Eight audio steps from my own journey building HACOY. Not theory. The decisions, the numbers, and the parts nobody warns you about.
I had no fashion background when I started HACOY. I learned by doing and by paying for mistakes that better information would have prevented.
This workshop is the version of that information I wish someone had handed me. Eight short audio steps about the choices that actually shape a small premium brand, with the real numbers behind them.
Who it is for
- ·People with a product idea and no fashion background.
- ·Founders who want to build a premium brand, not a discount one.
- ·Anyone who already started and feels stuck on pricing, manufacturers, or first sales.
What you get
·Eight audio steps, five to ten minutes each.
·Written transcripts and one downloadable resource per step.
·Real pricing math from a small premium brand, not invented examples.
·Lifetime access, restored by email at any time.
The steps
8 steps
- 01
Starting a brand with zero fashion background
What is helpful about coming from outside the industry, and what is dangerous. The two questions you have to answer in your first month.
€4
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- 02
Finding your first manufacturer
Italy vs Lithuania, real cost differences, lead times, and how to send a first email a small workshop will actually answer.
€4
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- 03
Pricing a small premium brand
The math that decides whether you have a business or a hobby. Margins, marketplaces, returns, and the number you must hit at retail.
€4
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- 04
Your first ten sales
How to get the first ten paying customers without a discount code. Why those ten matter more than the next hundred.
€4
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- 05
Ambassadors over influencers
Why a small brand wins with a few honest voices and loses with paid posts. How to find your first ambassador and what to offer them.
€4
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- 06
Press without an agency
Building a press list yourself, what a good first pitch looks like, and the cadence that gets you mentioned without spamming anyone.
€4
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- 07
Returns, refunds, and the things nobody warns you about
Marketplace reserves, EU return rules, fraud signals, and the boring operational work that separates real brands from short lived ones.
€4
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- 08
From one product to a collection
When to add the second product, the trap of expanding too fast, and how to keep a small line that still tells one story.
€4
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The whole workshop
€29 bundle
Saves €3 vs buying each step.
Questions
- Will you share actual numbers?
- Yes. The pricing step uses real HACOY math, with names of cost lines and percentages from real production runs.
- Is this only useful in Germany?
- Most of it applies anywhere. The legal and marketplace specifics are European, but the pricing, manufacturing, and brand thinking are not country specific.
- Do you cover sustainability?
- It runs through every step rather than being its own. Material choice and production country show up in step two and three, end of life shows up in step seven.
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