Welcome to the digital home of Maximilian Alexander Rupp (MAR)
Founder on paper, visionary at heart.



From creating a conceptfor a fast-casual paella restaurant,to founding a fashion brand.
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Writing
Latest from the journal.

AI for Local Businesses: Real Opportunities and Challenges
Mornings in Munich are a blur of coffee cups and screens as local businesses grapple with AI's opportunities and challenges.

Bootstrapping vs Raising Capital: The Fashion Founder's Dilemma
Fashion founders face a dilemma between bootstrapping and raising capital. Each path offers unique challenges and benefits.

Restoring Attention with Nature
Today, I walked through Munich's quiet park and noticed how nature helped clear my mind. Attention Restoration Theory supports this, suggesting natural environments reduce cognitive fatigue.
More Than One Thing
A weekly diary about building a slow fashion brand, making art, writing my own tools, and learning to be many things at once without apologizing for it.
If you have ever been told you are too much, this is your weekly reminder that you are not. You are just more than one thing.
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