Welcome to the digital home of Maximilian Alexander Rupp (MAR)
Founder on paper, visionary at heart.



From creating a conceptfor a fast-casual paella restaurant,to founding a fashion brand.
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Writing
Latest from the journal.

Echoes of Silence
The hum of an old refrigerator breaks the silence in my apartment on Leopoldstrasse. It’s a familiar sound, one that punctuates the quiet and reminds me of routines. Outside, the...

Silence Speaks in Shadows
How do we find meaning in moments that seem to offer none? What whispers through the silence when words fail us entirely? I’ve been grappling with these questions lately, seeking...
Running a Clean Fashion Catalog Without AI Missteps
I identified the challenges in cleaning fashion catalog data for sustainability without AI mishaps.
More Than One Thing
A weekly diary about building a slow fashion brand, making art, writing my own tools, and learning to be many things at once without apologizing for it.
If you have ever been told you are too much, this is your weekly reminder that you are not. You are just more than one thing.
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