Welcome to the digital home of Maximilian Alexander Rupp (MAR)
Founder on paper, visionary at heart.



From creating a conceptfor a fast-casual paella restaurant,to founding a fashion brand.
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Writing
Latest from the journal.

Rhythm in Disorder
Outside my window, a single leaf spirals down from a tree on Leopoldstrasse, catching the breeze as it falls to the pavement below. The sound of it hitting the ground is faint but...

Building a Brand Identity on a Shoestring Budget
Building a brand identity on a shoestring budget requires clear definition and strategic use of free tools like Canva.

Wrestling with Soul's Silence
How long does it take to truly understand something, or is understanding even the right word? Can we ever fully grasp the essence of our struggles and the messages they carry? I...
More Than One Thing
A weekly diary about building a slow fashion brand, making art, writing my own tools, and learning to be many things at once without apologizing for it.
If you have ever been told you are too much, this is your weekly reminder that you are not. You are just more than one thing.
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