Welcome to the digital home of Maximilian Alexander Rupp (MAR)
Founder on paper, visionary at heart.
From creating a conceptfor a fast-casual paella restaurant,to founding a fashion brand.
Explore Projects
Writing
Latest from the journal.
Storm Clouds and Quiet Calm
The brushstrokes in Life of a Brush are like quiet whispers; they speak softly about rhythm and repetition in simple acts.
Building a Brand Community Without the Hype
Building a brand community requires genuine connections beyond surface-level engagement. It's about fostering trust and understanding through thoughtful interactions.
Anti-Hustle Culture in Munich
Walking through Schwabing in Munich feels like stepping into a world where people linger over coffee, far from the hustle of city life elsewhere.
Press & Recognition
More Than One Thing
A weekly diary about building a slow fashion brand, making art, writing my own tools, and learning to be many things at once without apologizing for it.
If you have ever been told you are too much, this is your weekly reminder that you are not. You are just more than one thing.
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