Maximilian Alexander Rupp
MAR — Maximilian Alexander Rupp

EU regulation | Physical products | Practical compliance

The new EU product rules, without panic

Digital Product Passports, ecodesign, producer responsibility, the unsold destruction ban, honest claims. A calm, plain guide to the new EU rules for anyone making a physical product, and what to actually do now.

The new EU product rules, without panic cover

The new European rules for physical products make a lot of small founders quietly panic. Digital Product Passports, ecodesign requirements, producer responsibility, a ban on destroying unsold goods. The language is cold and the headlines are scary.

This is the calm, founder's version. Not legal advice, but the plain map and the practical steps, from someone who runs a real product business inside these rules. Eight short audio steps that turn a frightening wave into something you are simply ready for.

Who it is for

  • ·Founders and makers who sell a physical product into the EU and feel behind on the new rules.
  • ·Small brands who care about doing things right and want to prepare calmly, not panic.
  • ·Anyone tired of cold regulatory language who just wants a plain map and a list of what to do.

What you get

·Eight audio steps, five to ten minutes each, in my own voice.

·A written transcript next to every step so you can read instead of listen.

·A plain map of the rules and a short, practical list of what to do now.

·Lifetime access to anything you buy, restored by email at any time.

Companion workbook

The new EU product rules, without panic, Companion Workbook cover

The new EU product rules, without panic, Companion Workbook

A printable companion to the EU rules workshop. Eight exercises for mapping the rules, starting a product passport, designing for durability, planning honest production, and saying only what you can prove. The founder's map, not legal advice.

€9, one time, lifetime access by magic link.

Questions

Is this legal advice?
No. I am a founder, not a lawyer. This is the plain map and the practical steps from someone who runs a product business inside these rules. For the specifics that bind your business, check current official guidance or someone qualified.
I am tiny. Does any of this apply to me?
Much of it is phased in with the largest companies first and the smallest given more time or carved out. But the thinking applies at any size, and starting early and calmly is the whole advantage.
Can I buy only one step?
Yes. Each step is sold on its own. The bundle is just a small discount for taking the whole path.

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