You Don’t Need a Niche. You Need a Point of View

For years, I heard the same advice over and over.

Find your niche.

Focus. Stick to one thing. Be known for one topic.

I tried. It never worked.

Not because I lacked discipline, but because I had something else.

Something more useful to me than a defined niche.

A point of view.

What’s the Difference?

A niche is what you talk about.
A point of view is how you see the world.

Niches are narrow and often trendy.
Points of view are timeless.

You can switch mediums, launch new projects and write about different topics. If your point of view is clear, people will follow.

Not because of what you do. But because of how you think.

What Is My Point of View?

I believe in making things that feel true.

I care about clarity, energy, intention, and beauty.

I don’t believe in doing more. I believe in doing better.

I’d rather build something meaningful than chase short-term attention.

I trust people can feel when something has soul.

That point of view is the thread that connects my work.

Whether it’s a blog post, a fashion collection, a digital tool, or a quiet idea whispered into a voice note. It all comes from the same lens.

I’ve built HACOY, Milio, and many other things through that lens.

Not by sticking to one category.

But by staying true to how I see the world.

Why This Works Better Than a Niche

A niche can help you grow fast.

A point of view helps you last.

Your niche might change.

The platform might change.

The audience might shift.

But your lens — your core — doesn’t have to.

If people trust how you think, they’ll be curious about what you make next.

They’re not just following your content. They’re following your mind.

How to Find Your Point of View

This is not about branding.

It’s about paying attention to what keeps showing up in your life.

Ask yourself:
What do I always come back to, even if the form changes?

What do I believe that not everyone else agrees with?

What frustrates me when I see it done in a fake way?

What feels easy and natural for me, even if it’s not popular?

Write that down. Say it out loud. Test it publicly.

That’s your point of view forming.

Final Thoughts

You don’t need to force yourself into a box just to make your brand easier to explain.

You don’t need to shrink your creativity to fit a niche that doesn’t fit you.

You need to know what you stand for.

What you notice.

What you value.

What you’re here to build.

Let that be your compass.

The rest will unfold naturally.

People don’t remember categories.

They remember clarity.