Maximilian Alexander Rupp
MAR — Maximilian Alexander Rupp
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ADHD and Productivity: A Founder's Perspective

20 September 2026

ADHD and Productivity: A Founder's Perspective

Sitting at my desk, I stare at the blank canvas in front of me. It's not just the task of painting that feels daunting, it's managing a small business while living with ADHD. The struggle hits hardest when I'm trying to focus on something creative and demanding.

Understanding My Brain

Living with ADHD means my brain works differently from most people’s. It’s like having a race car engine in a city designed for steady, reliable cars. Traditional productivity advice feels like running uphill against the wind. What helps is finding tools that match how my mind functions rather than forcing myself into rigid systems.

One such tool is ADHD for Founders1. It’s a system built specifically for entrepreneurs with ADHD. The Brain Dump process extracts tasks by AI and places them on a visual kanban board. This helps externalise the decision making and task management that my brain often struggles to handle internally. By using this tool, I can see my tasks laid out in front of me, making it easier to tackle them one at a time.

Another feature I find incredibly helpful is the virtual body doubling room. When you’re feeling stuck or unmotivated, knowing someone else is grinding through their own challenges can be a powerful motivator. In these rooms, founders pair up and work together, providing accountability and support. It’s like having a friend sitting next to me, nudging me forward when I’m tempted to give up.

The process of externalising my tasks has been transformative for my workflow. Instead of trying to keep everything in my head, I can focus on the immediate task at hand without worrying about forgetting other commitments. This reduces mental clutter and allows me to concentrate better on each individual piece of work. The visual kanban board also helps me prioritise tasks based on urgency and importance, making it easier to stay organised.

Using a timer for focused work sprints is another way I maintain productivity without burning out. Setting specific time limits helps me stay on track, even when my attention wanders. It’s like setting small goals within larger tasks, making them more manageable and less overwhelming. For instance, if I’m working on an email campaign or designing a new product page for HACOY, breaking the task into ten minute increments allows me to stay focused without feeling overwhelmed by the overall project.

While these tools are incredibly helpful, they’re not magic solutions. They require consistent use and a willingness to experiment until I find what works best for me. One week might see me diving deep into focused sprints, while another might involve long stretches of brainstorming sessions in the virtual body doubling room. The key is flexibility and adaptability.

Managing the Day-to-Day

ADHD doesn’t just make daily tasks more challenging; it can also blur the lines between what needs to get done and what feels impossible. The 2-minute challenge is one of my go tos for overcoming task paralysis1. When I’m stuck, hitting that button and committing to just two minutes of work often breaks through the mental block. Once I start moving, it’s easier to keep going.

Using a timer for focused work sprints is another way to maintain productivity without burning out. Setting specific time limits helps me stay on track, even when my attention wanders. It’s like setting small goals within larger tasks, making them more manageable and less overwhelming.

In my day to-day routine, I often find myself slipping into a pattern of avoidance or procrastination. That’s where the 2-minute challenge comes in handy, it acts as a gentle nudge to get me started on something that might otherwise feel insurmountable. For example, if I’m facing a mountain of emails or a complex project proposal for HACOY, starting with just two minutes can be enough to kickstart my momentum.

Managing the day to-day also involves learning to recognise when I need a break. Overworking myself is counterproductive, as it leads to burnout and decreased productivity in the long run. By setting aside time for breaks and leisure activities, I’m able to recharge and return to work with renewed energy and focus. This balance between work and rest is crucial for maintaining my overall well being.

While these strategies are helpful, they don’t solve every problem. There are still days when everything feels overwhelming and nothing gets done. On those days, it’s important to be kind to myself and not beat myself up over perceived failures. Accepting that some days will be better than others is part of the journey.

Finding the Silver Lining

Despite the challenges, ADHD also brings unique advantages to running a business. Creativity often flows freely when I’m not constrained by rigid structures or expectations. My ability to think outside the box can lead to innovative solutions and fresh ideas that others might overlook. It’s about harnessing this creativity while managing the chaos.

The challenge lies in balancing these strengths with the need for structure and focus. Externalising decision making and task management helps me function without relying on internal consistency2. By using tools like ADHD for Founders, I can create a system that supports my unique way of thinking while still allowing me to be productive.

For instance, when brainstorming new product ideas or marketing campaigns for HACOY, the creative flow is often unstoppable. However, turning these ideas into actionable steps requires discipline and structure. That’s where tools like ADHD for Founders come in, they help me bridge the gap between creativity and execution.

Ultimately, the key is recognising that productivity isn’t about following one size-fits all advice. It’s about finding what works for you and sticking with it. For me, that means embracing tools designed specifically for entrepreneurs like myself, and being willing to adapt as I go along.

Suggested Next Steps

If you’re a founder with ADHD struggling to stay productive, consider trying out the 2-minute challenge or setting up a virtual body doubling room with another entrepreneur. These small steps can make a big difference in how you manage your tasks and maintain focus throughout the day. Experimenting with different tools and techniques is key to finding what works best for you.

For example, if you’re feeling stuck on a project, start by committing to just two minutes of work. This simple act can often break through mental blocks and get you moving again. Similarly, setting up a virtual body doubling room can provide the accountability and support needed to stay motivated.

In addition, consider using tools like ADHD for Founders1 to externalise your task management and decision making processes. These tools are designed specifically for entrepreneurs with ADHD and can help you create a system that works for your unique brain.

By experimenting with these strategies and finding what resonates with you, you’ll be better equipped to manage the challenges of running a business while living with ADHD. Remember, there’s no one size-fits all solution, what matters is discovering what helps you thrive.

Sources

  1. adhdforfounders.com
  2. adhd-founder.com

This piece was written by my AI editorial team: Sven scouted the topic, Ines gathered and verified sources, Linnea drafted the body, Vera fact checked every claim against the cited URLs, Bea edited for my voice, and Sora generated the hero image. All on a Mac in my Munich studio, no cloud. I read every piece before it goes live during the launch window. If something is wrong, write to me.